|
Offset
Printing Considerations
To
reach an adequate percentage of their market business often relies
on distribution of printed materials. The volume of printing required
for most mailings and large distribution is only practical through
offset printing.
However,
if your business is like ours and serves a small, limited number
of clients or primarily makes it sales face to face it is in our
opinion a very acceptable option to print your own materials on
a quality ink or laser jet.
Although
your per piece price is higher in cost when compared to an offset
printed piece you have the option of printing what you need, when
you need it. You will also have the freedom to update your information
as needed.
Consumer
Model Pros
Great
for proofing.
Great
for creating camera ready art
Low
equipment cost.
Consumer
Model Cons
Few
models are designed for reliable high capacity printing.
Expensive
per page costs.
Ink
is often not waterproof.
Color
and higher resolutions result in slow print speeds.
Difficult
to establish color match printing.
Combined
color cartridges often rendered useless when one color is expended
while other colors remain relatively full.
Setup
time and printing options can be confusing, take considerable
time and consume materials through trial and error.
Print
your own!
CALL
OR EMAIL US TODAY!
The Signloft
|